Episode in my life Essay Example for Free

Episode in my life Essay Some may ponder on how merely playing hockey changed my perspective in life and on people. Even I never expected pursuing my interest would result in such a dramatic affect in my life. It all started of when I was in my last year on the school hockey team.  Due to my seniority and experience in the game, my coach began to assign me the duty of instructing my juniors to become goalkeepers like me. One of the juniors I trained was Ili Anis Athirah who was also one of the best of my so called apprentices. We became team mates for the under 18 team in my final year on the squad. Unexpectedly, our coach chose Ili as the first eleven players and put me on bench. When I asked coach why he made such a decision, he said both of us were equally talented but Ili had two advantages compared to me; her eyesight was better and she was bigger in size than me. All my eagerness and determination to play for my last tournament shattered into pieces and turned into sheer disappointment. I was never given a chance to play during that last tournament. The team even broke into two groups. One group was on my side while the other was on Ilis. I did not bother to gain empathy from my team mates but they were understanding and thought that coach was being unfair to me. He was treating me like an old rag that can be tossed away after being used for so long. Then, during the quarter finals against one of the strong teams of the league, I had an opening of regaining myself to my team mates and of course my coach. During that particular game, Ili performed badly and gave way to three goals for the opponent. All of a sudden, coach called Ili out and replaced her with me! Even when I was running to the goal post in those heavy goalkeepers equipment, I thought; THIS is the moment of truth! I wanted to prove the coachs judgments wrong. Even though I was short sighted and smaller compared to Ili, I can still play the game effortlessly. I was not nervous because of the game but I was excited to finally get the chance to reclaim my position in the team. Strength and luck was on my side that day. Not a single goal passed through me. Even though we lost the game, I walked to the bench with the abundant feeling of satisfaction that was beyond explainable. Although I did not expect my coach to apologize for abandoning me through out that last tournament, I still felt pleased to just look at his face after the game; he had the expression mixed between amazement, disbelief and at the same time guiltiness. I know it will take him ages to realize that not giving me a chance to play during my final year truly broke my heart into pieces. From this experience, I did not only get the chance to prove my coach wrong, but I also began to appreciate my friends who were always on my side during the days of my hardships. They were the ones who faithfully listened to my feelings of disappointments and gave me strength through their words of advice. If it was not for them, I would not have the courage and vigor to confront such frustration and humiliation of being the reserved player after four consecutive years of being the first player. It also occurred to me that not everything in life is permanent. The fame and reputation I gained when I was on the team could be easily taken away by just one decision the coach made; From becoming one of the best players, I became the bench resident. I became a more humble and modest person in personality due to this experience. Fame and reputation changed from becoming one of my top priorities to the least that I could care of. I realized that there is much more in life such as the faithful friends I gained though this episode in my life. Forgiveness and patience also arose to my senses from this incident. I realized that no matter what a person does to you, we should learn to forgive them with all our hearts. I began to forgive my coach although he made a choice that swelled my heart with frustration and mortification. I learned that from forgiving and being patient, one can enjoy life better as enemies and foes will not surround their life. Above all, I learned that one should make full use of the opportunities given in life. Not everyone is lucky like me to get the chance to prove other peoples perception wrong. One should grab the chances given to them and put all his strength and efforts in making full usage of it. I began appreciating chances given to me; at the same time I became a more hardworking and passionate person in the things that I do. In essence, I would not change this experience for the world because of its positive impacts in my life and personality. I have learned how to appreciate my friends better and I also realized that fame and reputation are not the most important things in life. I have indeed become a more patient and forgivable person as well. Besides that, I began to make full use of the good chances given to me in life. No doubt, the moment of truth will stay in my heart FOREVER!

Integrated Community Centre for Mental Wellness in Hong Kong

Integrated Community Centre for Mental Wellness in Hong Kong Introduce ICCMW Services in Hong Kong Integrated Services in Hong Kong Start from 1991, the establishment of first integrated youth services centre, there are more and more integrated services has been developed in Hong Kong. It is believed that integrated services generated a lot of advantages, such as avoiding wastage of resources and duplication of services. For different target group of people, different kind of integrated services has been developed afterwards. Nowadays, there are integrated youth services (ICYSC), integrated family services (IFSC), integrated elderly services (DECC), integrated disable services (DSC), and integrated mental wellness services (ICCMW) in Hong Kong. In this paper, the integrated services of mental wellness in Hong Kong will be focused and discussed. The strengths and limitations of this integrated social service would be analysed, as well as the improvement of implementation. Background of Integrated Mental Wellness Services In March 2009, Social Welfare Department set up the first Integrated Community Centre for Mental Wellness (ICCMW) in Tin Shui Wai. The major aims of setting up ICCMW are enhancing the social support and re-integrating the ex-mentally ill persons into the community (Social Welfare Department, 2014). The goals of ICCMW are providing one stop services and accessible community supports for the needy. The targeted service users are discharged mental patients, persons with suspected mental health problems, their families or carers of above persons, and people who are interested in understanding and improving their mental health. ICCMW has been established in all the 18 districts in October 2010. Upon now, there are 24 ICCMW provided by 11 non-governmental organization (Social Welfare Department, 2014). Integration of Services Generally, there are three integration levels that integrated services have to address the different needs of clients, includes ICCMW, which are linkage, coordination, and full integration. For the first level, linkage, ICCMW would like to link up the service users and the particular services. For example, it provides information for people who concern about their stress level. For the second level, coordination, ICCMW would serve the function of coordinator between systems and agencies, process to address problem of service users. For example, follow up the case which just has been discharged from hospital by providing day training programs or counseling services in the centre or in other organizations, is a kind of cross-sectional operation between medical and mental wellness sectors. For the third level of integration, full integration, multidisciplinary team cooperation, and community integration would be the targets of ICCMW. There are nurses, occupational therapists, doctors, c linical psychiatrists, social workers as a team to provide mental rehabilitation services for clients, in order to let clients re-integrated to the community. Using the agency of The Wellness Centre in Tin Shui Wai of New Life Psychiatric Rehabilitation Association (New Life) as an example, it provides prevention services and intervention by using recovery-oriented approach. For the prevention, New Life offers a lot of mental health promotions and public education, letting general people have more understanding about mental health and mental illness. For the group work intervention, New Life provides support groups, carer volunteer training, and psycho-education programs for clients. For the individual level intervention, New Life provides counselling, peer support worker training, vocational planning and development services, wellness programs, and so on (New Life Psychiatric Rehabilitation Association, 2013). These kinds of intervention and therapy are for the goal of making people with mental health problem to reintegrate to community. Strengths of ICCMW There are a lot of advantages of setting up integrated services in Hong Kong, so do ICCMW. The first advantage of ICCMW is, convenient to services users. For the service users, ICCMW is multi-functional which provides occupational training, vocational training, care and support, and leisure opportunities. For the public who concern about their mental wellness, they can self approach ICCMW and ask for information and related services. Services are easier accessed nowadays. The second advantage of ICCMW is better coordination among workers and services. After integration, there are multidisciplinary within a team in ICCMW, such as occupational therapist, nurses, doctors, and social workers. They have regular case meetings for discussing how to manage the case, and it is believed that coordination would be better between each division due to more communication. The third advantage of ICCMW is reducing stigmatisation. ICCMW provides different kind of services, not only giving therapy and counselling for people with mental illness but also providing public education and volunteer trainings for mentally ill person or the caregivers. Public education serves the function of letting general public know more about mental health, and letting them to understand that it is not only refer to mental illness but also mental wellness related to everyone. Also, the chance of letting mentally ill person doing voluntary work to community helps them integrating back to community. Therefore, multidimensional services provided by ICCMW would let the concept of mental health and also the mentally ill person integrated into community. Limitations of ICCMW A coin has two sides, although ICCMW provides lot of advantages to service users and community, it is not faces no limitations. Firstly, ICCMW is hard to select centre location. Usually, ICCMW have to select a location for services centre which is close to community for residents convenience, however, there are lots of limitation of setting up centre in estates. Many of the ICCMW reflects that they are hard to find a permanent premises which are large enough for group services and training. And the reason may attribute to the approval time of Welfare Department are too long (Cheung, 2011). In addition, there are objective sounds reject if ICCMW is too close to community or located in estate. For example, in 2010, the residents and the district councilor of Tuen Mun Wu King Estate objected one ICCMW established in their estate, and requested the moving out of ICCMW (MingPao Health, 2011). The major reason is due to stigmatization of mentally ill people who are dangerous and would attack public suddenly. Therefore, residents object if ICCMW too close to the residents. Secondly, there is shortage of man-power. As integrated, ICCMW needs professional staff from different discipline such as nurses, clinical psychiatrists, and doctors. It is all known that, these kinds of professions are now shortage in Hong Kong. Even an ICCMW start in estate, they may face the problem of down man-power for a period of time. Thirdly, it is time-consuming to have meetings for multidiscipline to discuss and examine the case management. Since services integrated, operation complexity would be increased. Regular meeting is essential to understand the roles and views of other professions, however, caseworks and pressures would relatively increase. That makes the workers may easily burnt out for the increased duties. Lastly, there is lack of centralized data for different agencies. Although the communication and interaction between agencies, departments, or bureaus increased under integrated services, they do not have share information between each other. For example, a mental illness patient who just discharged from hospital with marriage problem, Medical Social Services Department in Hospital, Integrated Family Service Center (IFSC), and ICCMW would be involved in this case. Since there are no platforms for information sharing between agencies, the social workers in ICCMW may need to contact IFSC social workers and medical social workers particularly for further information. Procedures may be duplicated due to lack of data transparency. Suggestions for ICCMW First of all, it is suggested that increase the linkage between agencies and organization by developing a platform to share essential information. For example, the doctors in hospital can provide medical reports, integrated progress notes provided by social workers from related agencies etc. It is believed that can raise the transparency of information and data. In addition, it is suggested that Social Welfare Department can simplify the application system of centre location, to avoid the situation that appropriate venue has been rented by other private parties during the long and complicated approval process. Furthermore, it is important to strengthen the public education for public understanding the nature and image of ICCMW. As residents have misunderstanding about people with mental health problem are all dangerous to society, public education is necessary to eliminate their incorrect perception. It is recommended that government should strengthen the advertisement and civil education in community and education institutions, to let people have correct concept about recovered mental ill person that they are also a part of society, and not only harmful to society. Finally, it is also suggested that more resources should be granted for ICCMW. As ICCMW is the newest service within integrated services since 2009, the resources and experiences are not yet well-developed. Therefore, resources like funding for ICCMW allow them to purchase more useful treatment tools for clients, or hire more professional staff for relieving the pressure of existing staff. Conclusion Integration of services in Hong Kong are designed to fulfill different needs of clients, and avoiding wastage of resources. ICCMW generates the advantages of convenience to service users, better cooperation among services workers, and reduce the stigmatization of mentally ill people in society. However, there are still some limitations that ICCMW facing, such as difficulty of selecting centre location, shortage of man-power, time consuming of multidisciplinary meeting, and lack of centralized data. It is believed that ICCMW is still in the developing process, if government provides certain assistances and recourses for them, the integrated services would benefit more and more people in need in the coming future. References Cheung, K. C. (2011), Hong Kong Social Workers General Union. Service Series- Rehabilitation Services, Retrieved on 29 April 2014 from http://www.hkswgu.org.hk/node/70 MingPao Health (2011), â€Å"Only 6 out of 24 ICCMW location confirmed† retrieved on 5 May 2014, from http://www.mingpaohealth.com/cfm/news3.cfm?File=20110213/news/gok1.txt New Life Psychiatric Rehabilitation Association (2013), Annual Report 2012-2013. Retrieved on 2 May 2014, from http://www.nlpra.org.hk/information_n_publications/Annual_report/pdf/049_117_2013.aspx Social Welfare Department (2014), Integrated Community Centre for Mental Wellness (ICCMW), Services Description, retrieved on 2 May 2014, from http://www.swd.gov.hk/en/index/site_pubsvc/page_rehab/sub_listofserv/id_iccmw/ 1

Marketing Strategy for Print Media

Marketing Strategy for Print Media 1. Introduction and Background About print media it is said that action people do in their daily lives, their sayings and the style adopted by them to say something is actually directly influenced and affected by their readership activity of news paper, whatever they read in the newspaper and see, it affects their actions. And this would be very true to say that print media was and is the major factor in developing and promoting the popular culture, few years back book reading was a very popular activity and was a very influential source for educating people. If we analyze in the recent history of media, it would be very difficult for us to ignore the importance and impact of the print media in peoples lives. Media is basically categorized in two famous segments named as print media and electronic media, electronic media is the one using electromechanical energy to give access for its contents to customer or target group, initially it was in the form of audio, video, multimedia presentation and CD ROM etc. now wit h passage of time becoming more advance in the form or more digital. Now the static one which is mainly print media, and this also very often use electronics to produce the contents but actually do not use electronics to be delivered to the end user or customer. News papers are actually customary publications of the contents like news, advertisements and entertainments etc. The total number of daily news papers around the world in 2007 was 6580,and about 395 million copies daily had been delivering at that time, but after global financial recession of 2008 a very significant decrease in the circulation of news papers and advertisements was seen. Global recession was not the only factor, a rapid growth in digital media and online alternatives to print media are also the root cause for this decline. And how come it is possible for us to ignore print media as it has contributed a lot to update the people about news and without any doubt it has the power to change the trend or to make the trends like fashion, food and other cultural programs. In this marketing project I have tried to establish that what is going to happen with print media in the future, which was and is a very powerful source for providing knowledge and to keep them up to date about what is happening in the world. And off course this is very unfortunate that print media in the current date is going towards decline at a high rate, a lot of reasons are there which have made the situation of print media like where it stands today. In this report I have tried to establish from different school of thoughts the future of print media, and their perspectives are mentioned about reasons that print media is suffering today, and what are the possible solutions and strategies print media can adopt to come out of this situatio n. 1.1 Case Study over Berlingske newspaper As a case study I have chosen Danish daily news paper Berlingske which is owned by a largest news publishing group Berlingske media. Among many other brands berlingske daily news paper is also a product of Berlingske media,1749 was the year when the foundation of Berlingske media were laid down, and at that time it was published for the first time. The history of Berlingske Media has a long story of success, and truly they are proud of it and have a big influence from the level of nationwide to local level titles. In 2011 the group has reached to the age of 261 years, and from Jutland to Sealand group is well-known, and group has its headquarter in the center of Copenhagen. Until the date group has the 2850 employees working for it, 1100 out of them employed in the head office. Today after a long struggle Berlingske media is now able to deliver the contents for web, radio, web-TV and print etc. Berlingske media has successfully produced very famous brands; some of them are Berlingske, B.T, ErhvervsBladet.dk, Urban, Dagbladet, Holstebro, Folkebladet and etc.Berlingske media today is in the position that they are producing and publishing 11 daily news papers national and regional, and about 47 local weeklies. Along with this group is also publishing one free news paper, one weekly newspaper and one weekly magazine. Berlingske media has developed more than 60 websites, and have the opportunity of web services, they are also owner of one web shop and are currently having five mobile sites. About 200 Medias are working in the country under the group. Activities of Berlingske media are not limited only to the extent of producing and publishing but also it has produced its own press and has the facilities of printing and afterwards has the services of distribution . Total revenue generated as a result of these activities was 3583 m DKK in 2007. So this is not very strange to say that group has created a capacity for reaching up to 2.5 million Danes every week, this is a brief introduction and history about the Berlingske media group but important to mention here is that further in the report focus will be particularly on the Berlingske news paper which is truly one of the famous brand of Berlingske media. 2 Problem Definition and Objectives 2.1 Aims and Objectives To establish the opinions about future of print media from different school of thoughts, and to identify what changes in the strategies might change the situation. Aims of this report basically are mainly two, firstly to highlight the current situation of the print media and its future, secondly to some extent identifying the benefits and some possible successful strategies which might change the situation for print media. As it is already mentioned that as a case study Berlingske daily news paper has been chosen, so the main objective of this report is to purpose a possible marketing strategy for print media of Berlingske, so that it can be able to maintain its competitive advantage and leadership. 2.2 Research Question At the quite initial stage prior to this research project in a session we were asked by our supervisor Andreas to work together in group for the selection of the research topic, so all the instruction that were taught to generate the ideas and then turning the ideas into research question and objectives has been taken into considerations. For instance in the capability section it is mentioned that access to data is would be easy or not, as the author is an employee of a distribution company which delivers paid newspaper at night. So it was not a complicated matter for making a survey to get the data. So in the light of individual advice session with supervisor and theoretical work I have made my research question or the problem statement as follows. 2.3 Problem statement What would be the future marketing strategy of Berlingske newspaper to sustain itself in the presence of electronic media? 3 Conceptual framework 3.1 Literature Review After the World War (ii) like many other countries in Denmark news papers declined rapidly but particularly in the recent years the ratio was too high to decline and that is from 1,600,000 per day circulation to 1,130,000.Among almost 32 daily news papers Berlingske news paper is most prominent figure in the context of newspaper circulation. Berlingske media which is owned by a UK based Mecom Group plc has maintained its position in the industry after having different activities of mergers and alliances with other newspaper companies. Decline can be significantly analyzed as in 1993 74 percent of the mature population is been reading one newspaper daily, it decreased in 2006 to 72.5 and in 2008 it was 68.9 percent(Jauert, 2010). Danish daily news papers had a very sever war for the advertising revenue in the past, which resulted in the loss of revenue for many companies as they trapped in the competition and tried to lower down the prices and finally got a big loss. In 1995 Danish newspaper were sharing 35 percent of the overall advertising market which was in came down in 2005 with 27 percent and in 2008 it became 19 percent. And this situation developed because of the main route cause of internet advertisement (Jauert, 2010). As a solution to the problem Berlingske media now changed the strategy and started to publish two of the free new newspapers, and the loss for publication of these two was about 1 million DKK every day. They also had been affected by the major pronlem of the distribution for these papers, and many of the free news papers could not survive because of the decreasing revenue from advertisements and also because of having great difficulties and cost problem in distribution. A common distribution company was founded by â€Å"MetroXpree† and â€Å"24Timer† in 2007 (Jauert, 2010). Here its important to mention that in regards to paid news papers Berlingske here adopted the proactive strategy or in other words strategy is called first mover advantage,the cocept is presented by Vaccaro (2009) who mentioned two strategies,one is called proactive or assertive and the second is described as reactive or defensive approach,the difference between these two is the implementation of the strategy according to the changes happening around in the environment. Second one becomes activate when changes in the form of threat or opppurtunity already occurred, but in the proactive approach company has to be active before some thing from the external environment happened. So talking about Berlingske media it is very clear that they preferred the proactive approach as free launching of news paper Urban represents their activity. Then another free news paper comes in the market called Urban which is product of Berlingske Media, and statistics revealed by Dansk Oplagskontrol(Danish Bureau of Circulation) of 2008 showed that 15 weekly and 49 monthly magazines were there in the market, and according to Jauert weekly magazines were distributed in 1.8 million copies in 2008 whereas in the same year 1.140 monthly magazines were distributed. But this ratio has continnuosly been decreasing and as a result in 2006 it was 1.6 million for weeklies and 1.3 for monthlies and further in 2008 it became 1.4 million for weeklies and 1.3 million for monthlies and quarterlies (Jauert, 2010). It is now very clear that and also its been proven that print media is not off course dying but on the other hand growing worldwide, there is no doubt that digital world has captured most of the media and this is said to be their age but even in this situation print can not be avoided. The print media market now started offering a variety of product and is mainly divided into two broad categories which are respectively commercial printing and periodicals. Commercial printing is often used on some occasions context for example making of broachers and cards etc. but the periodical printing includes the products in the routine like newspaper circulation and magazines etc. (Kipphan, 2001) Today the business publishers are having a very bad advertising sales and the economy in many recent years could not contribute to the publishers, so to achieve the success in this digital era it is very important for publishers to come with variety of products and services, so they can fulfill the demand of the reader as well as of advertisers. (Jim Kilmetis, selling communications Inc, Future of Print,2004). Recently a new terminology has been introduced about the integrated media and marketing models, but to make this new model on the way of success and for the purpose of implementation it will obviously be a need of skilled and broad minded people. The fact of the matter is that there are off course some problems which readers and publishers face when using print publications, for readers the problem is that they can not be well addressed to the information they want acquire, from advertiser point of view after having a campaign for anything it is not possible to measure the affect. (Jim Kilmetis, selling communications Inc, Future of Print,2004). But in this kind of circumstances would it be possible to for print publishers to make a solution to the problem, and the answer is yes, off course they can have the opportunity of zero based assessment where they can understand to what extent their information structure is dependent on the print and advertising and what strategies can be adopted to align them in current market place. Not only this they also have a big advantage of technology to use for the progress on integrated media and marketing. Today technology became so fast that publishers can be able to control all medias by using an integrated platform. (Jim Kilmetis, selling communications Inc, Future of Print, 2004). To achieve the success in the current date it is of vital importance for the publishers to make a shift, change is now necessary expertise are required to bring that change, it would be considered that what is demand of people how they want to acquire the information. Time is changed today, old models and theories are no longer very fruitful and now according to the changing environment many publishing companies have their websites to meet the competitive edge, as they are offering related services through these website but important point is to consider all this as an initiative. Internet features must be used for the purpose of distribution and other stages of the traditional publications. (Jim Kilmetis, selling communications Inc, Future of Print, 2004). 3.2 Other Concepts from Related Work Here another perspective comes from Schibsted, a Norwegian news paper, this is said about it that if they would like to greet anyone visiting them, it is hand operated printing press which was actually bought by the founder of this group Christian Schibsted in 1856.This was initially established for only the purpose of printing, mean printing for others, but later on it started to make its own publishing, now the point which is to be noted that there is no doubt that the company did not compromise for presenting their machine as a proud for them, but even then this is also the fact of the matter that they are now trying to run away from the print. As they got a loss in having activities in the print publications, And like many others they also adopted the policy for being online and got 35 percent of the operating profit after activating online activities. (The Economist, 2006) The news paper industry after the success news of Schibsteds started to join their footsteps, as industry was declining day by day, but this successful experiment of being online by Schibsteds changed the environment to a great extent. Schibsteds actually developed a web site for their established news paper industry and also many others like Sesam a search engine comparable with Google etc. But if talking about the news paper industry particularly then the situation is very alarming that even Schibsteds seemed like hopeless. (The Economist, 2006) Ron Miller suggests that if we analyze and compare the situation in the context that in the past if we wanted to establish a set up for the news publication or for the magazine production, that was clearly meant to have a good resources and wealth to do that, he mentioned that in the past news paper industry had been relied very much to make the news paper available for us, and they got a lot of benefit out of this. But today the situation is changed totally. (Miller, 2009) Miller further describes the situation in the way that today it became very easy for any kind of content publications to deliver it online. There is no need of big staff and large set up like a factory process to achieve this, not only this it is very obvious that ad dollars is moved to internet now. And now this is happening in a very speedy process that now we get the news right after it occurred. So due to these circumstances now the situation is happened to be like that newspaper industry failed very badly. Considering the 2009 statistics of FOLIO 279 magazines were closed, and only 77 became possible to launch,105 newspapers were closed in the start of 2009.This is not the case only with the small business of newspaper industry, it happened with large companies as well, for instance New York Times is rapidly declining towards destruction and has come to the level that they now considering to sale their Manhattan headquarters. (Miller, 2009) Dan Haight described a particular segment of advertisement that advertisers became very smart today, as they dont hesitate to adopt any kind of medium to reach their consumer. He feels that this is very possible that advertisers will used to go at the door steps of their consumer and ask for the consumption in very near future. Further He described the situation about the future of print media that it has to focus on the advertising, Haight believes that in future off course print is going to play an important role, the only need is that print media should be able to carry the messages from the advertisers and at the same time advertisers would have to keep in mind that they advertise exactly what consumers demand is and at the appropriate time when consumer really want to consume this. Because as technology becoming advance day by day, the consumers are getting more empowered so in this situation there are almost no chance for advertisers to make any mistake or error. (Haight, 2005) According to Gene Gable the defenders or the supporters of print media are always been arguing that print media due to its nature of giving the impression of touch will not lose its position with other medias of digital world.Defenders of print media said that you can take the news paper with you into bathroom,but at the same time from other side very comprehensive answer comes that off course is true what is been argued by supporters but what about the new generation who is coming with the digital world. And after analyzing different surveys and statistics here Gable describes the situation about the current existence of ours, according to him the situation of print media decline is more sever among the kids and in the age group of 65, He further explains that may be they are very much used to for the internet, they buy a very few news paper today. (Gable, 2007) Gable also mentioned that predictions of Dire publications about the sever decline of news paper industry were quite true as many of the analysts showed that this situation can be even worst. In America the decline in the newspaper industry circulation was 2.8 percent daily and 3.4 percent on Sunday, if talking internationally the trend is also downward as in the biggest newspaper industry of China the revenue by ad decreased by 15 percent and also the ratio of newspaper readers decreased very much about 1.3 percent since 2003 and it was said by government that industry is entered an ice-age. The case with the developed and established industries is also not very much satisfactory, as in Germany the ratio of circulation declined by 9.35 percent, in France by 5.7 percent ,Italy 4.49 percent, Netherlands 11.13 percent, Denmark 11.5 percent and the united kingdom 12.5 percent. (Gable, 2007) In another article by Ron Miller suggested that with passage of time media companies are caught up with recent changes that are brought by internet. Ron believes that if old media companies do not update themselves with these changes of recent history, they will become late in the game as this is very obvious that these rapid changes and the internet enabled media knows better delivery channel than old media. According to Miller problem actually occurs when old media companies treat the new digital world as a different thing to them, they separate internet from their traditional media. But author believes that this is wrong mindset as according to him they can open new horizons of success if they work together. He made his case strong by giving two examples; one of Greyson Chance who uploaded a song by playing a piano, other one is of Dave Carroll who also made a YouTube video of his song â€Å"United Breaks Guitars†. In both cases author describes that when were being picked up by the print publishers and TV, their views turned in millions, finally Miller concludes that if the old companies want to be on the path of success then it is vital for them to understand the different ways for combining with digital delivery channels (Miller, 2010). 3.3 SWOT Analysis To reshape a strategy for any company or to make a totally changed new one, it is very important to understand about the capabilities required to achieve the goal.SWOT analysis actually tells us about the health of a company and that where do it exist, this cannot be used to plan a new strategy or to give the solution for any existing deficiency in the organization. SWOT analysis is quite helpful in identification of problem area so it became easy for the people in management to take the decision accordingly. SWOT analysis consist of four parts to make an analysis of adopted strategy of any company, and to make this analysis successful and objective, this is required that company dont hesitate to be a critic of its own. And adaptation of such an analysis might lead the company to understand the areas where they are powerful and so they can emphasize on these areas to utilize the opportunities they can have. SWOT stand for strengths, weaknesses, opportunities, and threats. Two of them are the internal to the company, strengths and weaknesses is actually a measurement of where company does exist currently, whereas opportunities and threats are the external factor to company, after this stage of identifying and examining the both factors, then companies might be able to analyze them to make a balance between these factors. Strength of a company is very important to identify as it might be possible that company could not realize that what is they are good at, which is actually their strength, what are the key factors making company on the way of progress. Similarly the weakness is an area of the company where company is not performing well, it is important in this regard that sometimes misinterpretations of the things might lead a company toward a problem, misinterpretation means that something which was really important to the company but perceived as less important and could not be focused. But opportunities are some external factors happened in the environment that becomes favorable to your business, these factors extra ordinarily affect the business strengths, weaknesses, and threats and are helpful to improve the business. Threats are the external conditions that are not in favor of business of company, while doing business it is not very unusual that business face different threats, theses might o ccur at any time. Now by keeping all this into considerations Berlingske news paper is been analyzed to have an understanding of its current performance and capabilities, so talking about the strengths first it has been analyzed that since the Belingske news paper and media is the largest and oldest in Denmark so it has developed a strong customer base, as with the use of new technologies and strategies now capable for reaching about 2.5 million Danes every week. News paper has developed a strong relationship with their customers by fulfilling the demands of their customer. Berlingske has been considering the customer relationship mangment strategy to build the long term loyal relationship. Another strength of Berlingske is demand of its print publication from a specific segment of its customers,these are educated people and have the know how of business and also people from elite class,as their demand for the print publication in spite of all the revolution in technology and digital online media can not be decreased.so this demand for the print publication is increasing as a strength of Berlingske news paper. Also Berlingske has strong infrastructure, as it is already mentioned in the introduction of case study part that Berlingske management owns aroung 200 medias, and 11 dailies and similarly magazines and weekly newspaper, so it has proven that they have the right capabilities to manage all this, and due to best practice of CRM strategy implementation they have the strength of direct interaction with their customers and changing the policies accordingly. Berlingske news paper is today after a long struggle is recognized in all over Denmark and now Berlingske is name of brand. And recognition of the brand is a very powerful strength for any company, because some times for the purpose of making balance in some hard times, brand name can be used to adopt a different strategy to generate revenue by new ways. Weaknesses for Berlingske print publication is mainly like many other print publications that with changing environment of the digital world,print is seemed to be as outdated technology, along with this in the long journey of Berlingske, it has been under many different leaderships, and as every new management would have its own goals and priorities. So talking about the opportunities of Berlingske it is vital to mention that with the revolution in the online technology and digital media there are many positive outcomes for Berlingske print publication, first of all now with advancement in the technology it became easy and also very cheap for direct marketing with the customers, as it has been mentioned in case study part that berlingke group has developed more than 60 web sites,so to get a subscription for any willing customer it became very easy to do that just with click of mouse. So due to this more and more customers are being attracted. Also because of the advancement in technology and the use of computer has made Berlingske to produce their contents with a less investment or in other words cost is decreased to produce and deliver the content to the end user, and because of technology enabled factors bugdt with out any doubt is increased, that is a necessary element to maintain the competitive advantage for Berlingske. Regarding the threat one thing which I feel is necessary to mention that there was an opinion from one anayist that income which print publications have some times beomes equal to the cost for collecting news and other contents and then circulating and publishing them to the customers. So the actual revenue generator for print publications is advertisement dollar. So in the case of Berlingske this is also a threat that as advertisers now in this date increasingly prefer the online medium, so day by day this segment of decreasing advertisement is a biggest threat For Berlingske. 4 Research Methodology My project is a research based project. So I have to use some research approaches and methods or techniques to carry out this project. For this purpose I studied some books related to this topic. From these books I got the guidelines about how a research is conducted. First I would like to explain what is a research? Research is a systematic way to investigate the solutions of the problems. Research is not a single step but it is a brainstorming. It involves multiple steps that the researchers have to follow to conduct their research. I have also planned to follow the same research process to respond the research questions effectively. Through this process I was able to collect the data and then performed analysis based on that data. To get better understanding, research process is shown in the following figure. After exploring different research methodologies and techniques, I have made plan to use qualitative approach in my research project. This approach is suitable in a short period of time. This helped me to gather the data and find out the solution of the given research question. Under this approach I used different techniques to investigate the solution. 4.1 Literature review In this research project first I have planned to review the related literature in order to enhance my understanding on this area. I have planned to make literature review as the base of my research work. I studied and reviewed different articles, unpublished documents, journals and papers, books of different authors on the topic ‘Print media and electronic media. Literature is the best tool particularly in my area of research to get the optimum data within short period of time. It is an effective and cheap source for data gathering. Literature survey may provide a strong foundation for further research (Blaxter, Loraine, Hughes Christina, and Tight Malcolm, How to Research). â€Å"‘Literature refers to all available research on this subject and ‘Literature Search refers to the process of finding the material and a ‘literature survey simply describes the literature which exists (Blaxter, Loraine, Hughes Christina, and Tight Malcolm, How to Research). This technique produces reliable and consistent data which can be analyzed and generalized with more assurance. Thus the data achieved is easy to manage and further field work is not involved (Verma Gajendra V, Mallick, K, and Neasham , Perspectives and Techniques, 1998). I have carried out a comprehensive literature review to explore what has already been done in this area, what are the strategies that push a business towards upside. Based on the literature I have tried to produce a quality of data (Blaxter, Loraine, Hughes Christina, and Tight Malcolm, How to Research). 4.2 Informal discussion Informal discussion has been carried out for this research study. Informal discussion means no preplanned schedule and no formal layout. It can occur at any time at any stage. I conducted informal discussion with the colleagues that are doing business study or have some sort of business experience. From informal discussion I got many new ideas and new directions for this research work. 4.3 Conduct Survey Survey is an excellent and cheapest way to retrieve the data from the users. I have also planned to conduct the survey in my research work. This technique is supportive to further evaluate the results. For this purpose a questionnaire has been prepared under the light of data that I have retrieved from literature and informal discussion. Questionnaire is designed in a careful manner so that it is easy for the users to answer them. Questions are clear and close ended. There is no redundancy among the questions (Preece, J., Rogers, Y., and Sharp, H., Interaction design: Beyond human-computer interaction, 2002). Target users of the survey are those who are doing business study or having business experience and background. 4.4 Case study-Berlingske newspaper: Case study is a qualitative approach in which we further narrow down our research. Similarly I have planned to conduct the case study in my project. Initially I have explored such business strategies due to which print media can survive in the presence of electronic media. But further I have investigated business strategies that particularly supportive for Berlingske newspaper. Because, I have chosen Berlingske newspaper as a case study in my research work. 5 Data Collection After declination of print media there is a great pressure on newspaper and magazines companies. They are losing their business and their revenue is coming down. Marketers have changed their trend and they switch on to the digital media. They have built their own sites. To survive in digital environment print media needs to switch online and they charge for contents online as they are charging previously. But this is not successful effort as readers pay for only those contents which they cannot fine anywhere or which is hard to replicable. For its survival print media needs to adopt the following strategies. They have to focus on different ways and business techniques to enhance its revenue. 5.1 Build Deeper Relationships Leading marketers have strongly realized the power of digital media. They are expanding the boundaries of digital innovation and spending much more on own web sites, mobile applications, interactive kiosks in order to deliver more targeted contents to the consumers. The

Berkeley :: essays research papers

Berkeley As man progressed through the various stages of evolution, it is assumed that at a certain point he began to ponder the world around him. Of course, these first attempts fell short of being scholarly, probably consisting of a few grunts and snorts at best. As time passed on, though, these ideas persisted and were eventually tackled by the more intellectual, so-called philosophers. Thus, excavation of "the external world" began. As the authoritarinism of the ancients gave way to the more liberal views of the modernists, two main positions concerning epistemology and the nature of the world arose. The first view was exemplified by the empiricists, who stated that all knowledge comes from the senses. In opposition, the rationalists maintained that knowledge comes purely from deduction, and that this knowledge is processed by certain innate schema in the mind. Those that belonged to the empiricist school of thought developed quite separate and distinct ideas concerning the nature of the substratum of sensible objects. John Locke and David Hume upheld the belief that sensible things were composed of material substance, the basic framework for the materialist position. The main figure who believed that material substance did not exist is George Berkeley. In truth, it is the immaterialist position that seems the most logical when placed under close scrutiny. The initial groundwork for Berkeley's position is the truism that the materialist is a skeptic. In the writing of his three dialogues, Berkeley develops two characters: Hylas (the materialist) and Philonous (Berkeley himself). Philonous draws upon one central supposition of the materialist to formulate his argument of skepticism against him; this idea is that one can never perceive the real essence of anything. In short, the materialist feels that the information received through sense experience gives a representative picture of the outside world (the representative theory of perception), and one can not penetrate to the true essece of an object. This makes logical sense, for the only way to perceive this real essence would be to become the object itself! Although the idea is logical, it does contain a certain grounding for agnosticism. Let the reader consider this: if there is no way to actually sense the true material essence of anything, and all knowledge in empiricism comes from the senses, then the real material essence can not be perceived and therefore it can not be posited. This deserves careful consideration, for the materialist has been self-proclaimed a skeptic! If the believer in this theory were asked if a mythical beast such as a cyclops existed he would most certainly say no. As part of his reply he might add that because it can not be sensed it

Stereotyping :: Psychology Stereotyping Stereotype Essays

Stereotyping Stereotyping is a form of pre judgement that is as prevalent in today's society as it was 2000 years ago. It is a social attitude that has stood the test of time and received much attention by social psychologists and philosophers alike. Many approaches to, or theories of stereotyping have thus been raised. This essay evaluates the cognitive approach that categorisation is an essential cognitive process that inevitably leads to stereotyping. Hamilton (1979) calls this a 'depressing dilemma'. Brown's (1995) definition of stereotyping through prejudice is the 'holding of derogatory social attitudes or cognitive beliefs, the expression of negative affect, or the display of hostile or discriminatory behaviour towards members of a group on account of their membership to that group'. This definition implies that stereotyping is primarily a group process, through the individuals psyche's within that group. A further idea of stereotyping, defined by Allport (1954) as 'thinking ill of others without warrant', is that people 'make their mind up' without any personal experience. This pre judgement about a whole group is then transferred to the stigmatisation of any individuals in that group. It is these ideas that the essay aims to evaluate, through the cognitive process of categorisation and the above definitions that bring about three distinct features of stereotyping, that our cognition can be demonstrated through. The first characteristic of stereotyping is over-generalisation. A number of studies conducted found that different combinations of traits were associated with groups of different ethnic and national origin (Katz and Braly, 1933). However, stereotyping does not imply that all members of a group are judged in these ways, just that a typical member of a group can be categorised in such judgements, that they possess the characteristics of the group. Still, when we talk of a group, we do so by imagining a member of that group. The second feature and characteristic of stereotyping is the exaggeration of the difference between ones own group (the in-group) and the 'other' group (the out-group). This can be traced back to the work of Tajfel during the 1950's - 'the accentuation principle' (Tajfel, 1981). Tajfel's work was specifically on physical stimuli, and concluded that judgements on such stimuli are not made in isolation, but in the context of other factors. Applied socially - a judgement about an out-group relies upon other factors surrounding the judgement in question, as well as making a statement about the in-group and the relationship between the two groups.

Hegels Phenomenology of Spirit :: Philosophy Hegel Elephant Papers

Hegel's Phenomenology of Spirit One of the most difficult philosophical works ever written is Hegel’s Phenomenology of Spirit. In the "Introduction" to this work, Hegel attempts to aid his readers by describing the project that he carries out. But like so many things written by Hegel, the "Introduction" itself is formidable and very difficult to understand. In this paper, I attempt to "make sense" of the "Introduction" and, thus, contribute to the understanding of the Phenomenology. To achieve this end, I take the great liberty of comparing philosophers with blind men and Reality with an elephant. I take a series of claims made by Hegel in the "Introduction" and show how they make sense of his project once they are seen in the context of John Godfred Saxe’s poem, "The Blind Men and the Elephant." In doing so, I explain the similarity of problems presented in the poem and the Phenomenology. Further, I show how the nature of both problems places the same kind of restrictions on anyone trying to overcome either. While Saxe’s poem urges an acceptance of the fact that total truth is always beyond your grasp, Hegel’s goal is to achieve such a truth. What you will see is that all the characteristics that would have stopped most philosophers and Saxe, become the means by which Hegel thinks he can ultimately achieve knowledge of the Elephant. One of the most difficult of the "Great Philosophical Works" is Hegel’s Phenomenology of Spirit. As you read the book, you are caught in a maze of conflicting claims and you quickly become unsure of your footing. Is this Hegel’s own position or is it a characterization of the very positions that he is attacking? In fact, it is not long before you begin to wonder: Where is Hegel in all this? If you turn to the "Introduction" of the Phenomenology, you find that, even when Hegel attempts to be helpful, his explanations do not really throw much light. "Now, because it has only phenomenal knowledge for its object, this exposition seems not to be Science, free and self-moving in its own peculiar shape; yet from this standpoint it can be regarded as the path of the natural consciousness which presses forward to true knowledge; or as the way of the Soul which journeys through the series of its own configurations as though they were the stations appointed for it by its own nature, so that it may purify itself for the life of the Spirit, and achieve finally, through a completed experience of itself, the awareness of what is really is in itself.

Port Chicago Disaster

The Port Chicago Disaster On the 24 of July 1944, a memorandum was written from Captain W. S. Parsons, USN to Rear Admiral W. R. Purnell, IJSN. It was a report on the most destructive explosion on United States soil at that time. It was known as the Port Chicago Explosion. Captain Parsons worked in the Bureau of Ordnance as their Liaison Officer. So he was a prime candidate for the Job. Rear Admiral Purnell was the head of the Military Policy Committee. This memorandum was not intended to incarcerate people, determine its cause, nor report defects in the design of munitions depots.Its sole urpose was to collect data from the damage done and to find the exact time when the explosion happened. Captain Parsons determined the exact time based on seismic activity. He determined the time of detonation occurred at approximately between 2218-2244 on the 17 of July, 1944. It was found that approximately 2000 tons of high explosion were present on the dock at the time of the explosion. He also determined that light damage extended approximately 1500 yards from the explosion. This was minor damage but significant none the less.From ground zero and out to approximately 1000 feet it was determined that there was total destruction. However, at 1000 feet there were 3 civilians that remained alive; these were the closest survivors to the blast. This horrible disaster could have been prevented, only if certain factors were addressed accordingly. Within the confines of the munitions depot at port Chicago, there was racism. Akers states: The general classification test employed at this time placed the black ratings at Port Chicago ‘in the lowest twelfth of the Navy.According to their superiors, these men were unreliable, emotional, lacked capacity to understand or remember orders or instructions, were particularly susceptible to ass psychology and moods, lacked mechanical aptitude, were suspicious of strange officers, disliked receiving orders of any kind, particularly from white officers or petty officers, and were inclined to look for and make an issue of discrimination. For the most part, they were quite young and of limited education. 1 Black men, no matter what they scored on their classification test were put into these laborious work parties.If they scored high enough and there were empty billets, they would be transferred to another duty station. Therefore, there was a lack of good leaders to be had. This is a prime example of discrimination. Another example of racism at this munitions depot is that: Negroes in the Navvy don't mind loading ammunition. They Just want to know why they are the only ones doing the loading! They want to know why they are segregated; why they don't get promoted. 2 This stated that the racism was severe and the moral of the black sailors was very low.When morale was low, they started to ask question and the quality of work that and more prone to accidents. In addition, white officers were put in charge of these loadi ng parties and the black sailors did not like them. On top of that, the commanding officer, Captain Kinne, demanded a quota often tons per hatch per hour. These white officers deemed this goal, of the commanding officer, too high. But they had to fulfill it nonetheless or else their Jobs were on the line. Allen stated, â€Å"†¦ officers sometimes raced working divisions against each other to speed up loading. 3 This caused workers to work at an unsafe speed and often times a shell would drop to the deck. Allen also stated: As Carr [the wench maintenance personnel] looked on, one man lost his grip on a shell; it dropped two feet and hit the deck with a thud. This showed that the rate at which they loaded ammunition onto the ships was unsafe. It made the possibility for a disaster very high. Still the Captain Kinne, the white officers had quotas to fill so they ignored these ominous signs and kept on pushing. Only if they could have slowed down the load rate, this disaster could have potentially been avoided.Another factor that could have prevented this disaster would be training. According to Julius J. Allen in his court martial trial he stated, â€Å"There was no training in ammunition handling. â€Å"5 These black Junior sailors were not trained to handle igh explosives, at the same time, the white officers were inadequately trained to supervise the loading process of high explosives. According to Freddie Meeks: When those bombs, slathered in grease, bounced down the plank, theyd bang into other bombs and everyone would pray to Almighty God. They made terrible sound.Sometimes, you thought they would explode. You'd almost have a heart attack to hear those bombs hitting together†¦ I'd ask the lieutenant about it and he'd say don't worry. 6 The black sailors were weary of working with these explosives but were told by fficers that the larger munitions were not active and could not explode and that they would be armed with their fuses upon arrival at the combat theater. Because of the inadequate training of the white officers, they disillusioned the black sailors. The black sailors would believe them because of their lack of training with explosives as well.Therefore, this made for carelessness in the handling of the high explosives because all personnel apart of the loading parties did not know that the shells had the potential to explode because the training was negligent. Another aspect is the equipment used for handling of the high explosives. Handling of these larger explosives such as bombs and shells involved breaking individual munitions out with levers and crowbars from boxcars. The shells were packed in tightly with packing material, and they were heavy cylindrical shapes.The black sailors would roll them along the wooden pier, packing them into nets, lifting them with a winch and boom, lowering the bundle into the hold, and then dropping the individual explosives a short distance by hand into place. This series of ac tions was rough enough that naval shells were sometimes damaged and began leaking identification dye from their ballistic caps. This should have been a major warning that an explosion was explosives. Therefore, the explosives were more prone to damage because of the kind of crude equipment they were using.In addition, the powered winches used on cargo ships were used to speed up the handling of heavy loads. One winch was operated at each of the ship's five cargo holds. During loading operations, the winches were worked hard, requiring steady maintenance in order to remain operable. Winch brakes, a safety feature provided for stopping the load from falling if the winch's main power was lost, were not often used by a skilled winch operator s the load could be more quickly maneuvered using various power settings than by application of the brakes.Disused brakes sometimes seized up and stopped working. Additionally, the winches on the SS E. A. Bryan were steam-powered and showed signs of wear, even though the ship was only five months old. Equipment could have been a factor, but also the lack personal protective equipment was another factor. In many cases there was no personal protective equipment provided by the munitions depot. In an interview with Carl Tuggle, he stated that: If you wanted to wear gloves, you purchased them. That was the only way you had gloves o wear and to use while you were working.At night we were provided clothing to keep us from the elements on the dock at night because it was cold, but otherwise we supplied everything else ourselves. 7 Since the black sailors often were not promoted they remained stagnant with the position of Junior sailor. Therefore, they would not make a lot of money and not have money to buy proper personal protective equipment. This made the work parties more prone to accidents. It was so dangerous that even Commander Paul B. Cronk, head of a Coast Guard explosives-loading detail tasked with supervision of the orking dock, warned the Navvy that conditions were unsafe and ripe for disaster.The Navvy refused to change its procedures and Cronk withdrew the detail. The Navvy still put a blind eye to the munitions depot at Port Chicago therefore the disaster was waiting to happen. This may have been the most destructive explosion, but it was almost expected as Captain Parsons reported, â€Å"†¦ Port Chicago was designed for large explosions. â€Å"8 He stated that the munitions depot designed at Port Chicago was designed for large explosions and because of the design; there was a very minimal loss of life outside of the munitions depot.Nonetheless, it was eventually determined that 320 of the men on duty at the pier died instantly, and 390 civilians and military personnel were injured, many seriously. Surprisingly, this was a major loss for the black sailor community in which, â€Å"†¦ roughly 15 percent of all the black casualties in the US Navvy during the entire war. â€Å"9 Shortly after the disaster, Port Chicago assigned white sailors to work alongside black sailors loading ammunition. This was the first step towards desegregation. To fix the lack of training, the Navvy instituted new training and safety procedures for the handling of high explosives.If and only if the Navvy listened to the Coast Guard Explosives-Loading detail supervising the loading of the explosives, the Port Chicago explosion would have never happened and this memorandum would have never been written. 1. Regina T. Akers, â€Å"The Port Chicago Mutiny, 1944,† in Naval Mutinies of the Twentieth Century: An International Perspective, ed. Christopher M. Bell and Bruce A. Elleman (London: Frank Cass, 2003), 200. 2. Robert L. Allen, â€Å"Final Outcome? Fifty Years after the Port Chicago Mutiny,† American Visions 9 (1994).http:// search. ebscohost. com.http://search. ebscohost. comhttp://montfordpointmarinesandhonor.blogspot.com/2013/09/http://search.epnet.com/Login.aspx?lp=login .asp&ref=https%3A%2F%2Fwww%2Egoogle%2Ecom%2Eua%2F&authtype=ip,uidhttps://ja.wikipedia.org/wiki/%E3%83%9D%E3%83%BC%E3%83%88%E3%82%B7%E3%82%AB%E3%82%B4%E3%81%AE%E6%83%A8%E4%BA%8B