Globalization Coca Cola Essay Example

Globalization Coca Cola Essay Example Globalization Coca Cola Essay Globalization Coca Cola Essay Globalization describes the proliferate synthesis of the world’s economic, political, technological and socio-cultural systems through the liberalization of international trade and investment or the reduction of barriers to international trade such as tariffs, import quotas and other related import and export restrictions. Globalization has allowed a greater establishment of goods, services, wealth and society development throughout the world, however, its implications such as the unequal distributions of income and employment opportunities due to outsourcing methods to derive relative unit labour costs and the constant company and government power struggles is becoming an increasing cause for concern. Nevertheless, companies continue to expand and develop and take advantage of globalization, which is considered to be an historic trend and an inevitable evolution process. The Coca Cola Company is a prominent, American Multinational beverage company that constitutes its own product manufacturing, distributing and marketing efforts in over 200 countries worldwide. The company that is best known for its bellwether beverage, Coca Cola, was established as The Coca Cola Company in 1889 by Asa Candler and has presently, collaborated with approximately 300 bottling partners throughout the world. It offers 500 brands of products including of diet beverages, sports drinks, teas coffees and juices. : Coca Cola is considered to be one of the biggest brands in the world and the company, one of the world’s first global companies. The influence and impact of globalization on The Coca Cola Company was crucial for the company’s success as statistics prove that presently, 70 percent of the company’s income is propagated through non local operating territories. As a consequence of globalization, the Coca Company has capitalized on many opportunities and experienced many backlashes. When the Coca Cola syrup was created by pharmacist, John Pemberton in 1886, citizens of the United States were delighted and enthusiastic by the new product that was distributed from a cola fountain. As the demand for the product grew John sold the exclusive rights for the product to salesman, Asa Griggs Candler, who began developing the product as a brand. Asa Candler began to introduce Coca Cola throughout the United States by developing marketing strategies such as offering coupons and merchandise with the Coca Cola logo. This strategy soon made coca cola to be available and consumed in every state of the United States. Subsequently, because of the exceedingly increasing demand for the beverage new measures had to be established to distribute the product to reach all their customers. In the year 1894 coca cola was put into bottles that allowed the product portability. Large scale bottle manufacturing activities was then initiated after statistics had proven that the bottled coca cola sales surpassed the fountain sales. The new bottling innovation along with continuous marketing strategies took the company to the global stage and the coca cola beverage was now bottled in Cuba, Panama and Canada. The exclusive right to sell the product was then sold to lawyers, Benjamin F. Thomas and Joseph B. Whitehead whom had to please their exceedingly expanding consumer base as the company was now an international company. Globalization of Coca Cola’s operations allowed the organization to serve a greater variety of consumers that contributed to a great increase in demand however it also affected the company negatively as it also spurred competition. Joseph and Benjamin began implementing and delegating new methods to safeguard their product such as advertising to consumers to demand the authentic coca cola and to refuse substitutes. They also gave the coca cola beverage a new feature, they distributed the beverage in a contour glass bottle that can be recognized anywhere by consumers and this advancement brought new life to the company. The new design allowed the company to further expand globally. The company was also able to utilize outsourcing methods to achieve cheaper labour and machinery costs to enhance the company’s profitability. The company then began distributing its flagship product to Puerto Rico, France and other foreign countries. By the year 1900-1920 the Coca Cola Company had established about 1000 plants worldwide from only 2 plants initially. One can observe how the competitive forces and increasing demand, as a result of globalization, basically forced the company to become more innovative and creative subsequently resulting in better and reinforced marketing strategies as well as an new and more appealing and distinctive image for the product that positively impacted the profitability of the company. However if the company did not respond to the new pressures of the global environment they may have experienced a lesser demand for their product and lose competitive advantage due to the fact that fellow competitors would be given an opportunity to move in on their market share. This would have severely impacted the success of the companies in a negative way as the company would be losing customers thereby losing revenue and profits. So it can be said that a global business environment requires a company that must be able to survive susceptible changes. These susceptible changes are triggered because of the continuous change in consumer needs and wants that is mainly generated by advance the continuous progression of globalization. To survive these susceptible changes companies must consistently derive new innovations and new ideas to keep up with their constantly changing consumer needs. As the world began interconnecting more globally because of technological, political, educational and corporate advancement mainly because of social and cultural preferences beginning to become more similar, new doors began to open for the corporate world to strategize their global operations and recognition. In 1923 Robert Woodruff who was then the president of the company utilized the Olympic Games as an international foundation for the company. The company sponsored the United States team which allowed coca cola to further be recognized on highly publicized international stage. During this event, Robert Woodruff began to introduce new inventions, these inventions were the six pack carrier case, a vending machine and new fountain dispensers with a bell shaped glasses. The games assisted to spur new innovations within the global environment on a more recognized stage thereby further impacting the success and growth of the company. Again as globalization progressed changes in innovations were needed inorder to secure and expand market share, reinforce competitive advantage and please the changing demands of international consumers. Becoming an international company means that one would be serving an international market therefore consumers will have different preferences and with coca cola continuing to derive new methods to distribute their product in different ways consumers will now have a variety of ways to enjoy the product, subsequently this would allow more options for consumer to be pleased therefore attracting more customers and expanding market share. The Coca Cola Company continued to reinvent its marketing strategies to grasp international attention and appeal. They added a new shorter trademark name entitled ‘coke’ to the beverage. This new ‘name’ was responded to with mix reviews as some international bodies slammed the name because it was the same shortened name used for the illicit substance cocaine. Being a growing international success, the changes conducted by company would be more highlighted in the global spotlight due to organizations watchdogs and similar corporations, therefore a greater reaction would be accompanied by the change. In this case the reaction was a controversial one that can negatively affect the image of the company . Consumers were now hesitant to use the new ‘name’ nevertheless, coca cola responded to this matter by creating a young character entitled the ‘Sprite boy’ to promote the new trademark for the product, and even though the criticism pursued statistics have proven that the word ‘coke’ presently is one of the most popular words utilized in the English vocabulary today, so obviously the marketing tactics devised and implemented by the company was victorious. By devising this strategy consumers felt more comfortable with the change and therefore acknowledged the new innovation at ease. As the international success of the company expanded, Woodruff continued to use the arising global opportunities to his advantage. World War 2 had now commenced and Woodruff made the beverage available to all service people in uniform at a cheaper price this allowed the beverage to be purchased in massive amounts during the war which then allowed the company to the opportunity to create 64 additional bottling plants inorder to provide for United States military and service personnel in international countries. This laid the most important international foundation that increased the international market of the company. Most people got to experience their first taste of the beverage for the first time ever this led to business boom after the war for the company. When the war subsided the company capitalized on its new foundation by using advertisements that promoted coca cola as the beverage that can suit any lifestyle and that can bring happiness to one’s life and relieve post war stress. This once again led to a desire for more innovative measures to be established to distribute its product to its consumers and as a result this led to the invention of the ‘coke in cans’. Coke in cans further extended the company’s market share and with the company’s global success progressing substantially, more coca cola manufacturing plants were established in other foreign countries. Globalization also allowed more varied beverage manufacturing companies to penetrate the beverage market. Consumers therefore developed a need for a variety of beverages such as juices, coffees, teas, sports and health drinks etc. This new demand was necessitated by new companies who influenced the desires of the customers by creating further beverage innovations. Coke therefore decided to develop other brands and types of beverages besides its bellwether beverage to reinforce its competitiveness and increase its consumer base in the beverage manufacturing market. The company began producing a carbonated beverage called Sprite, a diet drink called Tab and a coffee entitled Georgia Coffee Original. These new products allowed the enterprise to establish plants in China. The company was the first company ever permitted to sell packaged cold drinks in China bringing the total number of countries that Coca Cola distributes its products to 163. In the 1980’s the CEO of coca cola decided to further strategize the operations of the company in order to improve and extend its operations in a methodology that would increase profitability by organizing the various United States bottling organizations into a public company entitled Coca Cola Enterprises international. The company also introduced another successful beverage on the market, ‘diet coke’ to appease the needs of health conscious consumers. With globalization becoming more persistent throughout years, Coca Cola Company decided to reconstruct the taste of its product coca cola to establish a competitive advantage. Consumers responded to this change negatively and the company had to revert to its original recipe. However its success was not halted as the company continued to collaborate with more international sporting events such as the Fifa World Cup and the Rugby World Cup. The company also started producing other beverages such as Powerade sports drink, Vitamin Water, Fanta and Dasani bottled water. The company also bought the popular juice manufacturing company, Minute Maid and extended its product line. Proceeding into the early 2000’s coke began to experience severe global backlashes. The ingredients utilized in the company’s product recipe became a major concern to consumers, mainly the high fructose corn syrup, as researchers linked lifestyle diseases such as diabetes, dental erosion, strokes, hypertension and osteoporosis to the prolong use of coke’s products. Activists also accused coke’s products of being addictive because of the level of caffeine and other chemicals utilized in the recipe along with the aggressive marketing strategies, researchers even linked the advertisement schedule of the company to the cause for the increase in child obesity. The advertisements for the organizations Vitamin Water product was lso slammed as being misleading as the recipe utilized for the product was not at all healthy. The increase of health conscious behavior was as a result of globalization. Despite coke having substantial experience with the susceptible changing global environment the company failed to establish efforts to appease the demands of t he ‘new’ health conscious era of consumers that ultimately led to this backlash. Consumers were also becoming more environmentally friendly and coke’s damaging environmental impacts such as the polluting of the atmosphere and destruction of agriculture became more prominent to the public eye. The enterprise responded to this new change in consumer behavior by establishing plastic, semi recycled bottles and utilizing transportation that was less destructive to the atmosphere. Coke already had formatted and practiced glass recycling that cut the company’s production costs but this practice only became recognized during this era. It is therefore understood, that with the cultural changes of consumer behaviors that consumers expect corporate establishments to also care about what they proclaim to be morally right. One consumer behavior also initiates a progressive change among society causing the society to adapt and expect the same care to be considered and assisted by corporations whom they purchase from. So businesses must take the concerns of customers into consideration to fully please their consumers. Allegations have also surfaced of questionable, practices constituted by the company. The company was believed to have been involved in a series of assassinations of trade union advocates. It is alleged that paramilitary personnel were hired by Coke to reprimand the advocates which ultimately resulted in their deaths. This allegation seriously affected the image of the company and market share was now on the verge of declining. Coca Cola was also accused of attempting to monopolize the beverage market and therefore incurred a lawsuit that in turn led to restructuring of the company’s competitive efforts that was not as successful as their previous efforts therefore decreasing their competitive advantage and allowing more competitors to capitalize on their market share. Consequently, these events resulted in multiple lawsuits being filed against the enterprise and motivated activists to implement boycotting actions. These activities received major international support and coca cola products were subsequently banned from several universities. The multinational organization responded to the boycotting activities by simply denying any wrongdoing on the company’s part and defending themselves in court. This was realistically a weak approach to such a serious situation that presently continues to negatively affect the company’s image. If boycotting actions prolong, this will negatively affect the company’s market share resulting in demand and profit declines. Ultimately, as the health conscious behaviors continue to develop an additional pressure would be exerted on the company and as discussed before if the company continues to deny the concerns of consumers the company would lose their customers and eventually have to eradicate its operations due to substantial losses. The Coca Cola Company being a beverage manufacturing company is governed and regulated by the Food and Drug Administration. As consumers concerns of the health risks associated with ingredients utilized by coke continues to accelerate, these concerns can influence the FDA to ban such ingredients thus affecting the company’s operations. Additionally, with environmental concerns persisting to exist the eventual, forbiddance of specific types of manufacturing plants such as smelters and glass refining plants in certain international territories can also impact the company. International environmental change will also allow further opportunities and threats to be uncovered by companies. Climate Change is an intensifying actualization that will continue to impact the entire world. It is estimated that the future will bring warmer temperatures, with a warmer climate there would be a greater demand for cold beverages and also for Corporate Social Responsibility efforts to save the wildlife and societies that thrives on colder temperatures. The economic recession may even get worst and new methods would have to be established to allow the company to reduce costs inorder to enhance profitability and provide affordable prices for consumers. The Coca Cola Company being the successful business venture can use its marketing strengths and international operating experience to enhance its operations and eliminate current difficulties. The company possesses strengths such as large financial bases and loyal consumers. The company however must first respond to boycotts by giving an international ambiguous and detailed briefing of the events that inspired the boycotts. The company must also include in their briefing, methods that would be establish to discontinue consumer health and environmental concerns associated with the company’s operations and products. The company must also meet with distraught trade unions and the murdered victims’ families to discuss the existing issues. This would allow the company to be respected and thereby contributing to the recovery of the company’s image. The company must then launch research activities to obtain healthier recipes that would allow the same great taste to please the consumers. To replace the high fructose corn syrup the company can outsource cane sugar from Indonesia at an affordable price that would not increase the cost of the company this would allow the exemption of the fructose syrup and replacing it with a healthier substitute. Other unhealthy ingredients can also be replaced with affordable outsourced substitutes that would provide the same taste. If the company refuses to change the formula, an invention that can reduce the effect of the unhealthy ingredients such as a simple powder to sprinkle in the beverage before consuming that would eliminate or decrease the effects of the caffeine and other health risky ingredients can be manufactured and made available to consumers this will bring additional revenue to the company and appease health conscious customers. The company can also capitalize on this health conscious effect by developing a new and affordable 100% healthy juice made from real fruit and vegetables to appease health conscious consumers. Increased labour outsourcing methods combined with ingredient outsourcing products may also derive a cheaper relative unit labour cost that can accommodate more affordable prices to consumers during the progression of the global recession. Coca Cola must also focus more on environmental friendly policies by installing filters in all smoke exhausts and contributing to agriculture by initiating a tree planting program and also educating the public on how to recycle appropriately. Their products must also be packaged and branded with ecofriendly packaging. Coke must also introduce and develop new methods to distribute its products in case of smelters and glass manufacturing processes being abolished in the future. Coke can invent new technologies such as portable product dispensers that are long lasting and ecofriendly. In the event of severe climate change, the organization can constitute donation funds that can allow its customers to donate to efforts to devise methods such as advertising educational programs that states the steps one can take to take a stand against decrease the process of climate change such as eliminating the use of products containing CFC’s and limiting burning isposal efforts and upgrading to ecofriendly products. These advertisements can also highlighlights the company’s engineered ecofriendly packaged products. The company should also pioneer new products that would provide a cooling comfort to societies experiencing a warmer climate and warmer products that would comfort societies experiencing c older climates.

The Titanic by James Cameron Essay Example | Topics and Well Written Essays - 2000 words

The Titanic by James Cameron - Essay Example At the same time, the historical importance of the plot forces the viewers to feel that the events are real, not fictional. Within this context, the director made use of flashback technique to unearth the romantic story of the lovers in the film. To be specific, the plot moves from present condition (say, 1996) to past (say, 1912) and to present (1996). In the opening scene, the director portrays the effort of Brock Lovett (say, a treasure hunter) to unearth the secret behind a necklace sunk with RMS Titanic in 1912. Gradually, the director portrays the love affair between Rose and Jack. In the end, Rose drops the necklace into the Ocean and returns. The film ends with a fictional reunion between the lovers. The film’s casting is related to historical and fictional characters. For instance, some of the real travelers in the RMS Titanic are portrayed in the film. This is helpful for the viewers to identify the historical element of the film. On the other side, the protagonist and the heroine are fictional characters. For instance, Jack and Rose, (the protagonist and his lady love) are fictional characters who inculcated the element of romance in the film. One can see that the director’s decision to caste Leonardo DiCaprio as Jack Dawson is one of the elements behind the commercial success of the film. Besides, DiCaprio’s youthful exuberance suits his character in the film. Kate Winslet’s character as Rose DeWitt Bukater is apt because she was able to act according to the high-class status of the character. ... In the opening scene, the director portrays the effort of Brock Lovett (say, a treasure hunter) to unearth the secret behind a necklace sunk with RMS Titanic in 1912. Gradually, the director portrays the love affair between Rose and Jack. In the end, Rose drops the necklace into the Ocean and returns. The film ends with a fictional reunion between the lovers. B. Acting The film’s casting is related to historical and fictional characters. For instance, some of real travelers in the RMS Titanic are portrayed in the film. This is helpful for the viewers to identify the historical element of the film. On the other side, the protagonist and the heroine are fictional characters. For instance, Jack and Rose, (the protagonist and his lady love) are fictional characters who inculcated the element of romance in the film. One can see that the director’s decision to caste Leonardo DiCaprio as Jack Dawson (say, the protagonist) is one of the elements behind the commercial success of the film. Besides, DiCaprio’s youthful exuberance suits his character in the film. On the other side, Kate Winslet’s character as Rose DeWitt Bukater is apt because she was able act according to the high class status of the character. At the same time, the love affair between the protagonist and the heroine is portrayed in a usual manner because the casting was according to the situation in the film (say, tragic love affair between lower class and upper class characters). Caledon Nathan (acted by Billy Zane) is another character (say, the antagonist). His character leads to dramatic sequences in the film but does not prove to be over acting. Brock Lovett (acted by Bill Paxton), another character, is the back bone of the film because he is the narrator of the

Metropolis by Giorgio Moroder Essay Example | Topics and Well Written Essays - 1250 words

Metropolis by Giorgio Moroder - Essay Example With this on hand, the paper will dwell on the view of the movie as women are the source to evil, and how the role of women changed as the movie unfolds. Metropolis The movie, Metropolis, released in 1927, is based on the novel by Thea von Harbou. The movie is a silent film, which was directed by Fritz Lang, who is a German filmmaker. Metropolis was a futuristic city with airplanes, flyovers, and high rise buildings used and occupied by the higher class. This population lives with all the amenities to used and enjoy, such as sports, libraries, cinemas, and the like. On the contrary, beneath the highly urbanized city are the workers who control the functions of the machines used in Metropolis. The workers strive to survive the daily routine of hard work, darkness, and even death below the lively and well-developed city. The movie evolves on the resistance of the workers towards the master of Metropolis, Joh Fredersen. Along with this, the story escalates to the development of the love story between Freder, the son of Joh Fredersen, and Maria, a daughter of a worker who aims for freedom and equality. Freder, as the son of the master of Metropolis, has the freedom to enjoy all the goodness and luxury in life. However, one day, Maria went to the Eternal Garden and brought the children of the workers there, where Freder was also present. Freder, intrigued of the passion he saw in Maria, followed them to the underground city where he saw the laborers suffer and die. The incident that he witnessed rose his concern for the workers. For this reason, he decided to take the place of a worker and was also invited to take part in the meeting that Maria organized to bring hope to the workers. In the meeting, Maria spoke of hope, and that one day a savior with the hand and the heart will come to unite their cities. At the same time, Joh Fredersen had witnessed the power that Maria had over the workers, which made him fear her. For this reason, he assigned Rotwang, a scientist , to create a robot in the likeness of Maria, and to use the robot to gain the loyalty of the workers. However, the robot Maria became out of control and led the workers to destroy the machines underground, not knowing that the machines were built to save their city from flood. Chaos came to being; however, Maria and Freder were able to save the children of the workers, and Freder became the hand and the heart that united the workers and his father (DiMare 346-348). The Portrayal of Women in Metropolis Metropolis is a science fiction film, which has the female persona represented by the cyborg Maria or the robot Maria and the human Maria. The cyborg Maria is linked with the â€Å"social chaos, and revolution suggests that these are not just economic problems: they are also sexual problems† (Brockmann 87). It is also important to note that the cyborg Maria was not created to do the typical activities a robot is expected to do. She was created and given the likeness of the huma n Maria, who poses a threat as reality, and technology unites in her (Ascott 311). Furthermore, the female cyborg, in this case Maria, is a character in the film that is mostly defined as a problematic individual torn between her ability to reproduce and her robotic ability. Most of the time, the character of the female cyborg portrays two roles, which is a hero or a villain. In this case, the cyborg Maria is described by Claudia Springer as an

Assess the usefulness of functionalist theories in understanding religion today Essay Example for Free

Assess the usefulness of functionalist theories in understanding religion today Essay Assess the usefulness of functionalist theories in understanding religion today (33 marks) There are a variety of different definitions of religion including substantive definitions, which refers to focusing on the content or substance of a religious belief such as God, functional definitions, which refers to religion in terms of the social or psychological functions it carries out for the individual and there are also social constructionist definitions which focus on how members of society actually define religion. Functionalists hold a consensus view and argue that society requires both social order and solidarity in order for it to run smoothly, and religion is one way of providing this as it encourages shared norms and values. As previously mentioned, functionalists argue that social order and solidarity to run smoothly – Durkheim argued that there are four main ways in which religion maintains value consensus. One way is through the sacred and profane, he argued that sacred referred to things that are separate from society and create feelings of awe, wonder and fear whereas profane referred to things that were inferior with no real significance. Durkheim therefore argued that the only thing powerful enough to inspire people in the way religion does is society itself therefore meaning people are not worshipping their religion or god, but in fact society – this means that people unite under the same belief, spreading shared norms and values all over and therefore creating consensus within society. Another way in which religion helps to maintain value consensus is through Totemism – Durkheim argued that heart of all religions could be identified by examining its simplest form in the simplest type of society which he called a clan society. He carried out a study in Australia with a tribe with a clan system. (Arunta) This tribe consisted of a close knit community who carried out rituals together with involved the worshipping of a sacred totem, such as a plant of leaf that identifies the clan therefore creating a sense of social order and solidarity. Totemism is similar to the sacred and profane as it causes individuals to unknowingly worship society instead of a God or supernatural being, therefore again spreading shared norms and values. However, there are criticisms to this view; Worsley argues that there is no difference between the sacred and profane and his view of totemism would only apply to small scale communities with a single religion, but not larger scale communities with multiple religions as there are commonly conflicts between them, meaning there is no longer social order and solidarity. Malinowski argues that religion promotes social order and solidarity through it psychological functions, which helps individuals who are going through hardship therefore preventing them from going against society’s shared norms and values. Malinowski suggested two different types of situation in which religion helps to perform this role. One way is when the outcome is important but is uncontrollable – he compared the differences between two different ways of fishing when carrying out a study in the Western Pacific, he argued that lagoon fishing is predictable, safe and has a more successful method of catching fish meaning there is no ritual. However, when the islanders were ocean fishing, he identified it as more dangerous and uncertain which required the islanders to carry out rituals in order to ensure their safety whilst fishing. Malinowski argued that the ritual gave the islanders a sense of control and more confidence, again highlighting solidarity. The other situation was at times of life crises, this meant events that cause significant change such as birthdays, weddings, and death religion is useful as it helps bring little disruption. Similarly, Parsons argues that religion helps individuals to handle unforeseen events and uncontrollable outcomes. He identified two ways in which religion does this – one way is by creating and legitimising society’s central values but making them sacred. For example, in the USA, Protestantism helped make the American core values of meritocracy, individualism and self-disciple sacred. This therefore helps to promote social order and solidarity as the vast majority of Americans would have the same norms and values, creating little conflict and greater social cohesion. The other way is by answering people’s ultimate questions, such as who created the earth, and why do some people die young. It gives individuals a sense of security and makes people less likely to rebel against society. However, not all sociologists agree with the functionalists and their view of religion and its role. Feminists argue that the role of religion is to oppress women and help maintain patriarchy within society. One way in which religion maintains patriarchy is through religious organisations – these are significantly male dominated, for example, Orthodox Judaism and Catholicism do not allow women to become priests. Armstrong argues that this is evidence for the marginalisation of women in religion and society. Places of worship often separate the sexes, placing men on more holy ground with women sitting behind a screen. Women are also not allowed to preach or read from sacred texts. Additionally, menstruating women are not allowed to touch the Qur’an, this therefore reinforces patriarchy as women are forbidden from doing important rituals within their holy ground and are also discriminated against. Sacred texts are often focused on the actions of male gods and prophets and are commonly written by men. Women who are featured in sacred texts are commonly portrayed through stereotypes such as Eve, who caused the fall of humanity and expulsion from the Garden of Eden. Lastly, religious laws and customs ensure that women are given fewer rights than men, such as access to divorce, how many spouses they can have, decision making etc. In conclusion, there are a variety of different theories as to the usefulness of lack of in regards to religion.

Core Identity :: essays research papers

Historically, societies have had a great deal of influence over the individuals making up their respective civilization. Every society, regardless of how autonomous their society allows their populous to be, directly and indirectly extends a level of control. Self-governing persons often think of themselves as immune to society’s invisible sway; and to varying degrees they are however, their core identity is ultimately shaped and molded by interacting with other members of humanity.   Ã‚  Ã‚  Ã‚  Ã‚  When I hear a proverb such as â€Å"pull yourself up by the bootstraps† or â€Å"I’m the captain of my ship† it stirs feelings of sovereignty and freedom and the ability to whatever I want, whenever I want. In some cases these statements are true, if for example one wanted to go the movies, that person could simply get in their car and go to the movies. Perfect example of being â€Å"the captain of your own ship† Seems to be a sound statement, but what if the person didn’t have money to see the movie, or couldn’t walk to the movies because they didn’t have legs due to an injury during the Gulf War. Now it appears that his â€Å"ship has been commandeered†   Ã‚  Ã‚  Ã‚  Ã‚  The above case in point is an example of how society will have a â€Å"hand on the rudder of everyone’s ship† Even if that individual decided he was going to the movies, circumstances beyond his control have dictated what he can and cannot do in certain situations. Because of the war this individual had no legs, because he had no legs he didn’t have a job, because he had no job, he had no money consequently; he wasn’t going to the movies. Proverbs like â€Å"being the captain of your own ship† are merely motivational anecdotes that help alleviate the sometimes harsh certainty that is one’s potential. Everything an individual does is governed in some fashion by the constraints put upon him or her by society and their relevant place in society.

Marketing 4p assigment Essay

INTRODUCTION 1. 0 BACKGROUND OF THE ORGANIZATIONS: Backed by more than 20 years of experience in Japan, Sushi Zanmai possesses extensive expertise for raw materials selection. Base on the nature of Business is classified as Food & Beverage industry. The purpose of their business is serves the best food and services to each customers. Genuine ingredients coupled with original recipes and original taste, they provide more than 100 assortments of sushi and 100 varieties of cooked food that are authentically Japanese. They now have 10 outlets in Malaysia which is at Sunway Pramid, One Utama, Garden Mall, Low Yat Plaza, Paradigm Mall, Fahrenheit 88 and 1 Month Kiara. They have their own wedsite for customers more easily to find out the most nearby location and know what is new on that month. The main selling product is sushi other that they also have sell noodles, rice set, desserts, and beverages. That sushi of colour plate starts from RM1. 80. 2. 0 THE PRODUCT OF SUSHI ZANMAI Sushi Zanmai is originated from Japan. They are offering the combination of tangible goods and services in their business. They provide traditional Japanese foods and services on their business. They business are on direct sell foods to customers. They have serves appetiser which the Japanese meal begins with a visual feast of chilled and warm appetisers, like: Salmon roe Japanese omelette Potato Mayonnaise Sushi Zanmai created own specialties featuring the freshest, handpicked ingredients provide a fresh, contemporary spin on much-loved favourites, exquisitely tailored to suit local taste preferences such as, Sanshoku Hana Salmon Caterpillar Roll Wasabillar Roll The traditional entree consists of expertly-sliced raw fish, shellfish or mollusks, complemented perfectly by the combination of wasabi and soy sauce, and often accompanied by pickled ginger, example Salmon sashimi Toro sashimi Maguro sashimi According to survey, most of the female prefer sushi salad that the reason Sushi Zanmai products include various types of Salad to let customers choose too. As you can see the three popular salad dishes are Sashimi Salad Salmon Salad Kaiso to Tofu Salad Rolled sushi in Japanese language is pronounces maki. It usually comprises of seafood which may or may not be raw, vinegared rice and paper-thin seaweed. For example, Salmon Maki Soft Shell Crab Maki Natto Maki Follow that, they do have Temaki. The â€Å"te† in Temaki means hand is Japanese language. The Temaki sushi is two- fold. It not only refers to a hand roll that is made entirely with the hand, without the traditional bamboo mat. The cone-shaped Temaki sushi is ofeten prepared as an appetizer. Soft Shell crab Temaki Ikura Temaki Unagi Temaki Other than that, noodles are also usually customers will order it. They have provide three types of noodles one is soba which is made from wheat flour, Udon made from wheat flour, Ramen made from Chinese wheat flour and served with a wide range of soup stocks such as soy-sauce base and salt base. Sansai Udon Niku Ramen Kakaiage soba Donburi a dishes consist of a deep bowl of rice topped off with chicken, beef or seafood cooked in a variety of styles and sauces. They have, Curry Rice Unadon Ebidon In beverages, they served many types of drinks like Green Tea, Calpis Smoothies, fine Japanese Sake, Soft Drinks, Japanese Plum Wine and others. Green Tea (unlimited refill) Ichigo Smoothies Choya Extreme A dessert to end the meals. It have multiple choice as well as, Macha & Macha Parfait Itachoco Monaka Stawberry Parfait For the level of the product and services, Sushi Zanmai is selling the product which is categories in actual product. They have their own brand name, design, packaging that deliver the core benefit to customers. They are selling high quality level product that most of the ingredients are import from Japan such as Salmon, tuna, sea bream, Eel and etc. Besides, Sushi Zanmai are selling the shopping product goods which is one of the important consumer goods in market. There have few reason because of Sushi Zanmai’s product is belong to shopping product. Sushi Zanmai of products is consumers purchase and consume on a less frequent schedule compared to convenience products. Normally, they opened their business inside the shopping mall and which is high class and crowded shopping mall. They will do more selective when choosing distribution outlets to sell their products. However, customers are willing to spend more time locating their products since they are relatively more expensive than convenience products and because these may process additional psychological benefits for the purchaser, such as raising customers status level within their social group. 3. 0 THE PRICING STRATEGY THAT USED BY SUSHI ZANMAI Sushi Zanmai has successfully follows the price skimming strategy when setting the price of its products. The price skimming strategy allows Sushi Zanmai to charge a price that is above the competition, but also promote frequent sales to lower the price below them. Different groups of customers are willing to pay different prices for the same product. Sushi Zanmai can sell â€Å"The Extreme† to the customers who will pay the higher price to be the first to buy and also to the bargain hunters. Finally, this strategy will emphasize the product and service quality. Sushi Zanmai sets a high initial price for its products to send a signal to customers that its products are quality and the service is excellent. Next, Sushi Zanmai also using price line and price bundle as the pricing strategies. Product Line Pricing They have selling same product of food but different categories. Every guest has different taste and love different type of cruise that the reason Sushi Zanmai has to classify as well. Certainly, different materiel of food sure is different price charging. For example: Sushi Name Ingredients Price Inari Sakura Shiitake & fish floss RM3. 80 Kaki Fry Roll Friend oyster sushi roll topped with mayonnaise RM9. 80 Dragon Roll Fried prawn sushi roll topped with avocado RM12. 80 Rice Name Ingredients Price Ebidon Deep fried prawn with egg on rice RM8. 80 Chiken Katsu Curry Chicken cutlet and rice with curry sauce RM10. 80 Unadon Roasted eel on rice RM15. 80 Noodles Name Ingredients Price Tsukimi Udon or ramen noddles with egg RM6. 80 Sansai Udon or soba noodle with vegetables RM8. 80 Curry Udon or ramen noodle with chicken curry RM10. 80 Product Bundle Pricing Sushi Zanmai has offering set promotion to attract more guests to purchase their products. Set promotion is type of bundle strategy. It can let guests feel the price is lower or cheaper but just have in certain and limited lime for it, like: Chicken Keraage Don and ice lemon tea for only RM7. 90 As manager will be considered in a few points when setting the bundle pricing strategy: Customer demands, sort out which is the product of the guests prefer or like it. Customers always pursue cheaper price, Target profit; make sure will reach the target. 4. 0 PLACE OF SUSHI ZANMAI Location is very important to those in Food and Beverage industry, as the product they sell is shopping product, the customers should not be able to take far complications to reach their shop. Normally, Sushi Zanmai chooses to open their new outlet inside the shopping mall that those people visit regularly. Below as those outlets of Sushi Zanmai in Malaysia : †¢SUSHI ZANMAI, SUNWAY PIRAMID †¢SUSHI ZANMAI, LOW YAT PLAZA †¢SUSHI ZANMAI, 1 UTAMA †¢SUSHI ZANMAI, THE GARDENS MALL †¢SUSHI ZANMAI, FAHRENHEIT 88 †¢SUSHI ZANMAI, 1 M ONT’KIARA †¢SUSHI ZANMAI, PARADIGM MALL One of the outlets of Sushi Zanmai in K. L Distribution Sushi Zanmai’s distribution channel is a direct channel as they are selling their product directly to the customers. Their distribution channel is considered as a direct channel, and it is the best suitable method to do for selling sushi, udon and beverage to the customers. As Sushi Zanmai are being in food and beverage industry, the best way to serve their customers is by serving them nicely and directly. The shopkeepers who are preparing meal in front of the customers 5. 0 PROMOTION OF SUSHI ZANMAI Sushi Zanmai are using promotion methods which are Advertising and Sales Promotion. For advertising promotion purpose, they have created a web page over the internet that those people could get the information which about them with visiting their web page. Other than that, for the reasons of nowadays most of the people are having an account on facebook, so that they have created a facebook web page to be distributed among the facebook page. The facebook users or customers might do a feedback or recommendations that about them through their facebook page. Web page of Sushi Zanmai Sales promotional sets will be made to promote their products to let the customers try and enjoy their product and to create strong customer relationships by promoting personally and friendly service. Their popular promotional methods are: Have 50 % discounts for only these 4 types of items. The duration of this promotion is just for one week. Sushi Zanmai have did the promotion that shown as above. The customers will get a Chicken Karaage Don for only RM 6. 80 after finish the steps that set by them. Free RM 20 Sushi Zanmai voucher for those customers whom spend RM100 or above in any of their outlets. The duration for this voucher is just for one month. 6. 0 Improvements in 4p’strategies of Sushi Zanmai Product Sushi Zanmai should activate the strategy of product development and come up with new products from time to time as it is important to maintain the preference of the customers with the new developed products. For example, the organization can come up with new type of rice and new sushi flavour or developing new menu items in single orders such as Udon and etc. Place Shopping mall actually is a not bad idea for open a restaurant but also need to careful about the visibility. A restaurant that is located on a crowded place has high visibility. Conversely, a restaurant nestled on a not crowded place will always battle a disadvantage simply based on its location. Pricing Sushi Zanmai should be try not setting too higher price to attract more other guests purchase your product and also can earn more profit. Promotion Sushi Zanmai can also be improved by creating more value sets that prompts the customers to try out the new products made for specific period as a special promotion during particular season such as Valentine’ Day and Merry Christmas or holiday season value sets for example Advertising on TV Sushi Zanmai shoud has advertising on TV. Television is the most powerful advertising medium available. The largest corporations around the world use it to build their brands, bring customers, add credibility, and grow their businesses. Delivery Services Add delivery services. It can help a company gaining popularity and becoming more available. 7. 0 Conclusion In conclusion, i would like conclude by listing the 4p’strategies that regarding of is price, place, promotion and product. They are offering the combination of tangible goods and services in their business. In setting pricing the Sushi Zanmai is using price skimming for their products. For the place and distribution, The Sushi Zanmai is use direct as their channel. Moreover, the Therefore, Sushi Zanmai should improve its product quality and take considered action in order to improve the sales as expected.

Essay on Effect of Alcohol on the Human Brain - 1953 Words

Effect of Alcohol on the Human Brain http://www.alcoholism.tqn.com/library/weekly/aa022697.htm?pid=2750cob=home. Whether a crime was committed intentionally or unintentionally has great bearing on the decision of a jury in finding a person guilty of a crime and/or on the judges choice of punishment. You might have heard of husbands apologizing to their wives the day after theyve beaten them. Their apology might sound something like, Im so sorry. I did not mean to hurt you, I swear! Does alcohol have the capability to make a person forget? Can a person be unaware of his surroundings and yet still be able to interact with it? More importantly, can alcohol change a persons personality enough that it would cause him to do things†¦show more content†¦On the other hand, how can we be sure that alcohol was not consumed to have an excuse for a premeditated crime? Ethyl alcohol, which is the type of alcohol found in alcoholic drinks, enters the bloodstream through the walls of the gastrointestinal tract, mostly from the walls of the stomach and of the small intestines. Once ethyl alcohol enters the bloodstream, it passes through the brain and bathes the brain cells. This is how alcohol kill brain cells and damages the brain. (5) Different levels of alcohol in the blood have different effects on the behavior of a person; however, these effects are not predictable. At low levels, the inhibitory centers are usually suppressed and there is a false sense of increased confidence and a feeling of well being. The depressing effects of alcohol on the brain may relax a person but equally likely, may make a person irritable, mistrusting, and very sensitive. (3) (4) (5) (6) While feeling relaxed is generally good for a person, it carries negative effects when a person gets in trouble from being overly relaxed. 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