Case study description and analysis of SONY Corporation involved in Essay

Case study explanation and analysis of SONY Corporation involved in the proceedsion and distribution of products - Essay Example(Sony, 2008a)In logical argument with the purpose of capturing the global markets, Sony Corporation established several affiliated companies to enable the keep familiarity to smoothen taboo its global product distribution. (Sony, 2008b Sony, 2008c) On the other hand, a group of affiliated Sony suppliers works together with the company to strengthen the companys supply drawstring management within and outside Japan.For this study, the researcher go forth first discuss the theory and purpose of supply chain management. Eventually, the researcher will examine the squeeze of an effective supply chain management in the production affect and product distribution of Sony PlayStation 3. In the process of discussing the impact of supply chain management in Sonys production line and product distribution, the researcher will analyze the impact of supply chain management strategies particularly the push and pull. deflexion from discussing the impact of supply chain management to Sonys operational performance, the researcher will mention a special circumstance which involves Sonys operational activities followed by interpreting the relevance of these special circumstances to the companys supply chain management strategies.Supply chain management is referring to the study of operational process flow that includes business activities related to the purchasing of raw materials, conversion of raw materials into intermediate or consummate products as well as the distribution of these products to the end consumers. (Council of Supply Chain Management Professionals, 2008) Supply chain strategy adopted by a company normally varies from one to another depending on the special business organization goal that is implemented by the members of its top management level.Given that the cost of storing a large amount of raw material inventories can be costly on the part of the company, the purchasing manager